Tuesday, November 6, 2012

The Fall of Entrecard

Many of you won't have heard of Etrecard, and that's OK because it's now defunct anyway. Entrecard was a blogger network where you visited other sites in the network and clicked on their ads. Along the way, I found a lot of great reading material. The traffic boost that came from Entrecard was nice, but like any system that rewards for hopping around to different sites there, were a lot of people spending a lot of time accumulating points but not actually reading the posts they were landing on. A predictable increase in bounce rate ensued.

BUT - there was also a lot of bloggers using the system as it was intended, which was to advertise your own blog while finding other great reads. And then the lights went out. Outages were common and a lot of people grumbled but I always thought you get what you pay for, and in this case you paid nothing. This time the outage was for good. I had gotten around to adding some of the blogs I read regularly on Entrecard to my Google Reader, but not all. Shit.

Lucky for us, Grandma's Goulash features a link list of Entrecard bloggers so we can find each other again. Hooray!